Since 2010, the Saturday after Thanksgiving has been known as Small Business Saturday — the day when consumers are encouraged to shop locally and make purchases from the stores in their neighborhoods. Now, Small Business Saturday has catapulted into a mega-moneymaker for local business owners with consumers spending $23.3 billion in 2021.  Here’s how shopping… Read More


While many of us are looking forward to celebrating Thanksgiving with family and friends, this year’s holiday feast could be more expensive than ever. Experts predict that your Thanksgiving meal will cost 13.5% more than last year, with a staggering 73% increase in the price per pound of turkey. The price of butter is also up 32% compared to 2021.  Despite… Read More


Sometimes we come across some truly amazing customers, who despite hard times or personal tragedies, try to positively impact those around them. We call these our “Good Customers,” and we’re setting out to make their day. Meet Delores: Delores, a 75-year-old widow and FirstBank customer, who manages to be a ray of sunshine even on… Read More


Con la crisis climática en la mente de todos, FirstBank pone en práctica el eslogan “banking for Good” con sus numerosas iniciativas ambientales. Estas son ocho formas en las que FirstBank se ha esforzado por fomentar la sostenibilidad y ayudar a preservar nuestro planeta. Plantando árboles En 2022 y 2021, FirstBank se asoció con la… Read More


Capture the Cube: Basalt Recap Over the summer, Capture the Cube took over the Basalt community. Each week, one FirstBank cube (4”x4”) was dropped around some of Basalt’s favorite locations. For every cube found, winners were able to redeem the cube at the new FirstBank Basalt branch (498 Market St.) for a unique prize valued… Read More


Encuentra el Cubito: Resumen de Basalt Durante el verano, Encuentra el Cubito cautivó a la comunidad de Basalt. Cada semana, se escondió un cubito de FirstBank (4″x4″) en algunos de los sitios favoritos de Basalt. Por cada cubito encontrado, los ganadores pudieron canjear el cubito en la nueva sucursal de FirstBank Basalt (498 Market St.)… Read More


When Jon Geller saw footage of refugees fleeing Ukraine, he knew he had to help. Without hesitation, the longtime veterinarian boarded a plane for the Ukraine-Romania border. Working with local volunteers, Geller and his nonprofit, Street Dog Coalition, set up a tent clinic to provide free veterinary care for the pets of Ukrainian refugees. “Pets,… Read More