Welcome to Smart Cents, FirstBank’s humble little corner of the internet. Browse through helpful how-to articles and company updates, read about what FirstBank is doing in the community, and much more. In 1963 FirstBank began providing banking services in a small wagon affectionately called the “Check Wagon.” Since then, we’ve grown into an industry leader in digital banking and one of the largest privately held banks in the United States, maintaining more than $28 billion in assets and 100 branch locations across Colorado, Arizona, and California. We owe our success to our commitment to doing what’s right for our customers, communities, and employees. It’s a philosophy we call banking for good, and we’re happy to have the opportunity to serve you. FirstBank offers a variety of consumer deposit accounts, home equity loans, mortgages, rental property loans, and a full range of commercial banking services, including business financing, commercial real estate loans, treasury management, and more. Since 2000, FirstBank has been recognized as a top corporate philanthropist, contributing nearly $80 million and thousands of volunteer hours to charitable organizations. We’re still a growing company, but after 60 years, our commitment to our customers and communities remains. We’re banking for you, we’re banking for good.