Pay It Forward for Arizona Gives Day Yesterday, two of our Arizona market presidents went undercover at a Fry’s Food Store, located at 4724 N 20th Street in Phoenix, and picked up the tab on roughly $5,000 worth of groceries. The undercover operation was an effort to help promote Arizona Gives Day and encourage the lucky recipients to “pay it forward” by donating as little… Read More
Food Truck Friday Comes to Arizona Three locations. Three food trucks. FREE food. Several months ago, FirstBank launched a Food Truck Friday customer appreciation program in Denver. The response we received was AMAZING. Thanks to several of you, who asked us to do something similar in the Phoenix-metro area, we’re expanding the program to show our AZ customers some love. Every… Read More
Why FirstBank Paid For Over 100 People’s Groceries A few weeks ago, our management team (VP of Marketing Joe Amato-Baril, Banking Officer Cassie Sosa and Regional President Emily Robinson) went undercover as King Soopers employees and surprised more than 100 unsuspecting shoppers by paying for their groceries. In return, we asked them to consider paying it forward to their favorite charity on Colorado… Read More