FirstBank believes there’s unity in diversity. In February, we observe Black History Month by recognizing and celebrating some of FirstBank’s strongest Black and African-American leaders. Today, we’re featuring South Jefferson Banking Officer Lolita Dukundane… Read More


Sometimes life catches you off guard, but what you do when faced with tragedy matters. We’ve set out to surprise our “Good Customers” who have fallen on hard times and need an “Act of Goodness.” When a tragic house fire disrupted the Smith family’s life, we immediately stepped in to help.   Meet the Smith Family:… Read More


CV Giving Day is a 24-hour online giving event that will launch on March 1, 2023, to increase individual philanthropy and support local nonprofit organizations in the Coachella Valley. FirstBank partnered with Desert Community Foundation to bring this new giving movement to life. CV Giving Day aims to unite the region as a community, generating… Read More


The Lunar New Year is on Sunday, January 22nd, 2023, marking the first new moon of the lunisolar calendar (a calendar that combines both the cycles of the sun and moon) to many East-Asian countries. It’s celebrated by over 1.5 billion people.   Every year the Lunar New Year is marked by one of twelve Zodiac… Read More


FirstBank is partnering with Aspen Mini Donuts to provide FREE coffee, hot chocolate, hot apple cider and specialized mini donuts to commuters as part of its “10 Acts of Goodness” series in celebration of 10 years in the Roaring Fork Valley.   We hope to spread our “banking for good” philosophy through the community, one… Read More


In December, the Internal Revenue Service announced a delay of one year in reporting the new $600 IRS tax law. This tax law requires online sellers and gig workers who have received over $600 annually on payment platforms like Cash App, Venmo, or PayPal to report the income using a 1099-K tax form. Previously, these… Read More


Keeping your money safe and secure is partly about vigilance and knowing how to spot a scammer. Today, we will outline one of the ways fraudsters attempt to take your money, phishing.  How Phishing Works Scammers contact victims by email, telephone or text message posing as a legitimate entity to trick the unsuspecting individual into… Read More


One of the newest budgeting trends made popular by Generation Z is similar to one from a less digital world, about 20 to 30 years ago. Before the surge of plastic payment methods and virtual wallets, hoarding cash was the norm. However, the recent cash-stuffing trend has taken social media platforms by storm. If you’ve… Read More


FirstBank celebra su décimo aniversario en el Valle de Roaring Fork. Abrimos nuestra primera sucursal en el valle en 2012 y desde entonces hemos crecido a cuatro sucursales, incluyendo sucursales en Carbondale, Glenwood Springs, Aspen y, más recientemente, Basalt.  En honor a este logro, nuestras sucursales del Valle de Roaring Fork organizarán una serie de actividades y eventos para… Read More