Help FirstBank Plant Trees, Protect Bees, and Conserve Water

In 2021 and 2022, FirstBank partnered with global reforestation nonprofit, One Tree Planted, to help plant 100,000 trees across Colorado, Arizona, and California. This year, the bank is going even bigger.

For every consumer checking account opened from June 5th (World Environment Day) to September 16th (World Ozone Day), the bank will donate* to a planet-saving cause of your choice. The “Go Green” campaign invites new and returning customers to open any checking account and choose between one of the following planet friendly causes. You can:

Plant Trees – Help reforestation efforts with One Tree Planted.
Conserve Water – Promote water conservation and sustainability for rivers and waterways with Western Resource Advocates.
Save Bees – Fund honey bee research to enhance honey bee health and improve crop production with Project Apis m.

How it works:

Open any checking account. New and existing customers can open any checking account from June 5 to September 16.
You’ll be entered to win a $500 weekly drawing. During the promotional period, customers will be entered into a $500 weekly drawing**. That’s proof that doing good can also do you good. For official rules, visit efirstbank.com/green.
Vote for a nonprofit. Customers who opened a checking account during the promotional period will be invited to vote for their favorite environmental cause: from conserving water, to protecting bees, to planting trees. Voting takes place from Sept. 18-30. Donations, of up to $60,000, will be distributed based on votes.

Help Reduce Ocean Waste

In addition, customers will also receive a Recovered Ocean Bound Plastic (ROBP) Visa® debit card.*** In an effort to reduce ocean waste, the bank partnered with Second Wave®, which uses recycled plastic sourced from the sea.

About the Causes and Nonprofits

We encourage you to learn more about the causes that improve our planet’s and communities’ health and vitality.

About One Tree Planted:

One Tree Planted makes it easy for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts worldwide by planting trees. onetreeplanted.org

About Project Apis m.:

From lab to landscape, Project Apis m. is the premier organization for funding research and efforts to improve honey bee health and vitality, supporting biodiversity through increased forage and habitat. projectapism.org

About Western Resource Advocates:

Western Resource Advocates (WRA) is a nonprofit advocacy organization fighting climate change and its impacts to sustain the environment, economy, and people of the West. As the region’s go-to experts, WRA advances clean energy and protects air, land, and wildlife. westernresourceadvocates.org

To learn more about the Go Green checking campaign or find out exciting information and updates about our environmentally focused mission, visit efirstbank.com/green or efirstbank.com/verde (Spanish).

Go Green Checking Q&A

Q: Why are we doing this Campaign? Why not just donate the funds directly to these nonprofits?

This gives us an opportunity to put a powerful spotlight on important environmental causes, while also aligning with our mission and vision of “banking for good.”
We know there are also growing concerns around the health and vitality of our planet, and our customers want a say in where donations go. This campaign enables us to accomplish all of this and more.

Q: Why did we select these nonprofits (Western Resource Advocates, Project Apis m. and One Tree Planted)?

We go through a rigorous vetting process to identify nonprofit partners and ensure they’re not only in good standing, but also operate across multiple FirstBank service areas such as Colorado, Arizona, etc.
We selected these three nonprofits because they are not only extremely reputable organizations, in good standing, but they are impact and action oriented, and can easily show how our donations are able to advance their mission.

Q: Why did we select these causes? Why not include more causes beyond environmental/green causes?

Throughout the decades, we’ve supported a lot of causes outside of environmental/green initiatives. But we feel it’s important to expand our support and promote organizations that advance the health and vitality of our planet.
Planting trees, conserving water and helping protect bees/pollinators are some of the most impactful planet-saving measures we can support as a company.
Furthermore, FirstBank has provided an innumerable amount of time, talent, resources and funding to hundreds of nonprofits over the years. Since 2000, we’ve donated over $80 million to organizations across human services, education, affordable housing, economic development and more. Our partnership with Colorado Gives Day, Arizona Gives Day, and now, Coachella Valley Giving Day, has collectively raised over $415 million for thousands of charities.

Q: Why do I have to wait until September to let you know what cause I support? Can’t I just tell you now?

For a variety of reasons, including ensuring your vote is tallied properly, we have opted to do the voting online at the end of the campaign.

Q: I don’t believe in these sorts of causes and don’t want my money going to support them.

The donations being made are not coming from customers like yourself (FirstBank allocates that funding out of our own budget). There’s no additional fees to cover the donations. There’s also no obligation to participate in the nonprofit voting portion. If you’d rather open the account to participate in the $500 weekly drawing, that’s okay.

Q: How can I win the $500? When will I be notified if I’ve won?

In order to qualify, participants must open a FirstBank consumer checking account and make a deposit of at least $1.00 USD during the promotional period (June 5-Sept. 16).
Winners will be selected at random weekly and notified weekly.
Customers can only enter once during the promotional period.
You can find the official rules and an alternate way to enter by visiting efirstbank.com/green.
Employees and their immediate family members are not eligible.

*FirstBank will donate $3 per FirstBank checking account opened online or in-person, up to $60,000, towards One Tree Planted, Project Apis m. and Western Resource Advocates. Offer is available to new and existing customers. Offer is only valid from June 5, 2023, through September 18, 2023. Customers who open a checking account will receive a notification following the campaign to participate in the voting portion to select a nonprofit to receive the funds, which will take place from September 18, 2023, through September 30, 2023.

**NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. Certain restrictions and requirements apply. The FirstBank Go Green Checking Promotion begins June 5, 2023, and ends September 18, 2023. Promotion is available to new and existing FirstBank customers. To be eligible to win, participants must open a FirstBank Consumer Checking Account and make a deposit of at least $1.00 USD during the promotional period. You may also be eligible to win by mailing a 3″ x 5″ piece of paper to FirstBank. For complete mail-in details, see the Official Rules. Fifteen (15) grand prizes will be rewarded. Each grand prize consists of $500 USD. The odds of winning are based on the number of eligible entries received. Limit one entry per person during the Promotion Period. All promotion winners will be randomly selected throughout the Promotion Period, see the Official Rules for details. Must be 18 years or older and a U.S. citizen or permanent U.S. resident. Promotion winners may decline the prize and an alternate winner, or winners will be selected. All prizes will be deposited into the winners’ checking account within 90 days of September 29, 2023. FirstBank employees and their immediate families are not eligible to enter. Winnings are subject to IRS/tax reporting.

***$10 per card, per year (For certain checking account accountholders, the Visa debit card fee will be waived for those who are 25 years of age and under at the time the annual fee is charged).

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