Keeping up with the rising cost of higher education may seem daunting, but a CollegeInvest Smart Choice College Savings Account (CSA) can help make saving for college easier. FirstBank and CollegeInvest are offering several added incentives to make the most of your college savings. What is a CollegeInvest Smart Choice CSA? Also known as a… Read More


A recent study by Mental Health America found nearly 60 million Americans experienced a mental health illness in the past year. With so many people affected, it’s important to learn more about mental health and how you can prioritize your overall wellbeing. Here are six resources to help you get started. 1. Take advantage of… Read More


Starting or growing a new business can be challenging, and so is securing access to funding. Whether your venture specializes in fire protection services or equine performance and rehabilitation, there are several financing options to help grow your niche business.  Here are seven options you should keep in mind when looking to scale your business.… Read More


FirstBank believes in ensuring diversity is represented at each level of the organization. In September and October, we celebrate Hispanic Heritage Month by recognizing and celebrating some of FirstBank’s Hispanic employees. Today, we’re featuring Isabel Noriega Perez, Fulfillment Risk and Compliance Specialist. Hometown: Denver, CO Years at FirstBank: 5 years In three to four sentences,… Read More


It’s no secret that small businesses are the heartbeat of our economy. In fact, according to the Small Business Administration, 99.9% of American businesses are small and account for the majority of job creation in the United States.   While it may be tempting for business owners to take the next step and grow their… Read More


FirstBank believes in ensuring diversity is represented at each level of the organization. In September and October, we celebrate Hispanic Heritage Month by recognizing and celebrating some of FirstBank’s Hispanic employees. Today, we’re featuring Christian Vazquez, Marketing Translation Specialist. Hometown: Guadalajara, México Years at FirstBank: Nearly 10 years Other positions held with organizations/boards: FirstBank liaison… Read More


In partnership with One Valley Foundation (OVF), the Official Foundation of the Coachella Valley Firebirds, FirstBank introduces a brand-new ‘Good Business Awards’ to recognize local businesses making a difference in the community. What are the ‘Good Business Awards’? How to nominate a business: Why is FirstBank launching the ‘Good Business Awards’? “Small businesses are the… Read More


When tragedy hit, the Stice family didn’t just endure—they pushed through and kept their business going against all odds. FirstBank’s Acts of Goodness program allows its employees to assist customers and communities in need. Through this effort, the bank was able to provide support to the Stice family while also highlighting their small business. Meet… Read More


Hispanic Heritage Month honors the vibrant cultures, traditions, and contributions of Hispanic and Latinx communities. To celebrate, we’re hosting free bilingual events. Stop by one of the following locations to enjoy FREE food from local restaurants*, live music, family-friendly activities, and enter a drawing to win fun prizes. During these events, you’ll also have the… Read More


At the beginning of 2023, the Wall Street Journal asked 70 economists to rate the chances of a recession in the next year — and the average answer was 63%. However, the looming recession economists forecasted didn’t happen. In fact, the economy grew by 3.1%, faster than the average for the five years leading up… Read More