Something is growing in popularity amongst the nation’s largest generation (Millennials) and it isn’t sparkly boots, bold patterns or color blocking. It’s something far more widespread and even a little more obscure. What it is exactly?


According to a recent study, an estimated 50 percent of them have $15,000+ socked away. What’s more, 16 percent of that same group have over $100,000 saved, proving that thriftiness and better money habits are en vogue.

A generation mistakenly known for crippling debt and rash spending habits is showing us that “YOLO” splurging is so last season – and bringing your lunch to work, waiting for sales and making coffee at home is HOT (no pun intended).

This is the genesis behind our Saving is in Style campaign, which aims to put a spotlight on financial responsibility and shift the dialogue from the doom and gloom “you-need-to-save-to-survive” mindset to something that’s celebrated, fun and even sexy.

Want to join this year’s hottest trend? Here’s a few ways to get started:

Get inspiration.

Pinterest isn’t only for recipes and style inspo. It’s a great resource for money saving hacks. If you’re not a pinner, there’s tons of personal money bloggers that provide genius ways to save. FirstBank even provides a lot of interesting saving tips and tricks that range from saving on travel expenses to grocery store shopping.

Set small, reachable goals.

Saving $20,000 can seem like a lofty task, but it doesn’t have to be. Break it down to a smaller goal like saving $350 each month (that’s more than $20,000 in five years). Studies find that by setting short-term and attainable goals, you’ll be more engaged and motivated to achieve larger ones.

Find interesting ways to pay yourself.

This can be as simple as automatically transferring a percentage of every paycheck into a savings account, or maybe it’s something a little more creative — like transferring $4 into your savings every time you forgo that Starbucks run and make your favorite coffee drink at home.

Follow the 72 hour rule.

Try waiting three days before you decide to make any large purchases even if it is a really sweet smartwatch. This will help stave off any impulse buys and make you less likely to buy big ticket items you don’t need.

Make it a game.

Try a “no-spend challenge” with your friends or family, where you challenge each other to not spend money on clothing, gifts, coffee or dining out for a few weeks or months.

Celebrate your financial wins.

Maybe you saved $2,000 last year by brown bagging your lunch. Whatever it is, share your gains and experiences. It may inspire others.