In recognition of National Hispanic Heritage Month, FirstBank is partnering with local, Hispanic-owned businesses to provide free food and treats to customers every Friday in September.*

When you order from any of the following restaurants, located in your area, be sure to mention FirstBank’s Fiesta Friday promotion to receive the free giveaway. Freebies range from free sub sandwiches to nachos, slices of tres leches cake and more.

Join us in celebrating diversity in entrepreneurship, while supporting local businesses. Everyone is welcome to participate – no matter your cultural background or native language. 

*First come, first served. While supplies last. Customers must mention Fiesta Friday to receive the free item. One free item per order, per party.

Participating Restaurants

Sept. 4, 11, 18, and 25

2517 W McDowell Rd., Phoenix, AZ 85009

FirstBank Giveaway: One free small sub 

What A Sub has been a staple in Phoenix, Arizona for 35 years. Since 1985, the restaurant has been dedicated to customer satisfaction and building relationships within the community. What a Sub offers a huge variety of fresh subs, sandwiches, and more, and boasts a 4.7 out of 5 rating on Google. David Rodriguez took over the business in 2005 and continues to seek out excellence in the quality of food that they serve.

73325 HWY 111, Palm Desert, CA 92260

FirstBank Giveaway: One free Queso Fundido 

After 20 years in the Coachella Valley, Rigo Garcia is now living out his lifelong dream as the proud owner of Fresh Agave, a restaurant that blends traditional and contemporary Mexican Cuisine. Rigo started as a dishwasher and busboy before meeting his wife, Cecilia, while working as a server at Indian Wells. Prior to opening Fresh Agave, he managed a Mexican restaurant on the famed El Paseo Drive in Palm Desert for many years. Rigo and Cecilia now strive to provide unparalleled customer service and a welcoming environment at Fresh Agave.

Summit County, Colorado 

Fritangas Mexican Restaurant

102 Annie Rd., Silverthorne

FirstBank Giveaway: One free Nacho Appetizer  

Since 2005, Fritangas has been a tradition in Colorado offering new and authentic Mexican Cuisine in the town of Silverthorne. The restaurant staff and owners bring their culture and knowledge of Mexican cuisine all the way from Mexico City. Their mission is to provide customers authentic Mexican food with a full bar and a wonderful, tasty experience. 

Eagle County, Colorado 

Fiesta’s Café and Cantina

57 Edwards Access Rd., Edwards

FirstBank Giveaway: One free Tres Leches Cake

Fiesta’s Café and Cantina is a family owned restaurant that has been a Vail Valley staple for over 31 years. They offer New Mexican cuisine using fresh and authentic family recipes made from scratch.

Denver, Colorado

Hamburguesas Don Jesus

800 Decatur St., Denver

FirstBank Giveaway: One free Papas Gafas

Jesus Chavez started Hamburguesas Don Jesus out of a food truck selling his burgers on the weekends, while also working a full time construction job during the week. The food truck operated from 2006 to 2010. He officially opened the Hamburguesas Don Jesus restaurant location in 2014. Hamburguesas Don Jesus was nominated for the best burger in Denver and featured on Westword Magazine.

Fort Collins, Colorado

The Taco Stop

6324 S. College Ave., Fort Collins

FirstBank Giveaway: One free Queso Fries

Cesar and Berenice were just 19-years-old when they started The Taco Stop, an authentic Mexican food truck serving Northern Colorado. Over the years, their business has expanded from a tiny food cart to a food truck. Recently they opened a new restaurant location offering new options as well as classic favorites. Check out more about their story here.