To celebrate over 60 years of ‘banking for good,’ we put together a list of 60 facts you don’t know about one of the nation’s largest privately held banks:

History

1. First customers. We opened 270 customer accounts on our first day of business in 1963.

2. First Westland National Bank. FirstBank was actually First Westland National Bank before being renamed FirstBank in 1978.

3. Our humble beginning. Our first “branch” was a 12’ by 50’ trailer affectionately known as “The Check Wagon.”

4. Saturdays. On June 14, 1963, we introduced Saturday morning banking. Some could say we were on the cutting edge of extended banking hours.

5. First President. Roger Reisher was FirstBank’s first president. He was instrumental in making FirstBank the success story it is today and put forward many innovations and programs the company is still known for. Sadly, Roger passed in 2013, but we still think of him often and even named our former boardroom after him.

6. 24-hour customer service begins. 24-hour telephone banking was introduced on April 3, 1989.

7. We joined the internet. In 1995, FirstBank joined the World Wide Web at www.1stbank.com. Now, you can find us at efirstbank.com. 

8. FirstBank heads further west. In 2007, FirstBank opened its first location in Arizona.

9. Our cube gets introduced. FirstBank debuted its signature orange cube logo in August 2008.

10. FirstBank sidestepped the collapse. The bank didn’t originate subprime loans, helping FirstBank experience strong growth during the economic downturn in 2008. This kept us well capitalized and able to lend when other banks were dialing back loan efforts.

11. Colorado Gives Day is born. In December 2010, the inaugural Colorado Gives Day is declared with a goal of raising $1 million in donations in 24 hours. Instead, the program raised over $8 million in one day. Colorado Gives Day has raised more than half a billion since its inception. 

Customers

12. Free Treats. FirstBank often thanks customers with different freebies, including free lunches, treats, and services. For instance, we host annual FirstBank Fiestas events, where we partner with local Hispanic-owned businesses to provide free food and treats to celebrate Hispanic Heritage Month. 

13. Surprises. To bring our “banking for good” mantra to life, FirstBank set out to make a positive impact on several long-time customers, who had been through especially hard times.

14. Partnership. We frequently partner with or hire our business customers for fun community events, like our Capture the Cube campaign in the Roaring Fork Valley and FirstBank Fiestas celebration.

15. Customer proposal and wedding. FirstBank got involved in two customers’ unforgettable proposal. We even contributed to their wedding day.

16. Promoting customers. In 2021, the bank introduced the Good Business Contest to highlight business customers who, despite challenges caused by COVID-19, continued to do right by their customers, communities or employees. 

17. “It Takes Courage.” FirstBank launched a new video series highlighting six business customers who took the leap of faith to start or grow their own business. From building a construction company to starting a successful string of restaurant concepts, check out their stores here.

18. 24-hour customer service. The bank has a 24-hour call center – operated by people – not automated systems. In fact, we’ve been advised by outside consultants to switch to a more automated approach for cost-cutting reasons, but don’t believe that’s the right thing to do for customers or employees.

19. Customer growth. Today, we serve hundreds of thousands of customers across two states.

20. Doing good in times of crisis. FirstBank enacted several programs to help those impacted by the Marshall and Middle Fork Fires. The bank contributed $250,000 to the Boulder County Wildfire fund, distributed 70 care packages – containing gift cards for necessities and other supplies – to people in need, and offered employees volunteer time off to assist with fire relief initiatives. 

21. Financial literacy. FirstBank created a collection of videos and resources in English and Spanish to help everyone enhance their financial confidence and independence.  

22. Free resources. FirstBank launched its Smart Cents blog to help customers and non-customers get tips and tricks for home ownership, financial health, business success, and savings.

23. Multicultural banking. In early 2020, FirstBank launched the Multicultural Banking Center, focused on extending financial services to Hispanic, Asian, and Black/African American communities. The Center serves as a hub for all branch locations and joins the bank’s growing list of Asian and Spanish Banking Centers, where customers can receive banking services in their preferred language and an understanding of their culture.

Employees    

24. We started small. When we opened our doors in 1963, we had only 10 employees, including our founder.

25. Employee growth. Today, we have more than 2,600 employees.

26. Long-term employees. Over a third of our workforce has been with FirstBank for more than 10 years.

27. Longer-term employees. What’s more, almost 300 of our employees have been with FirstBank for 20 years or longer.

28. Employees are part owners. We are privately held. Employees have a financial stake in the bank’s success through its Employee Stock Ownership Program.

29. Promote from within. The reason so many of us have been with FirstBank for years, or decades even, might have something to do with our “promote from within” culture. We usually hire for management positions internally and are here to help employees lead progressive careers.

30. High satisfaction. FirstBank has been recognized as a Top Workplace by the Denver Post for eleven consecutive years and Top Workplace by the Arizona Republic. 

31. Employee videos. To display our fun work atmosphere and showcase our employees, FirstBank produced two videos: FirstBank: Where Culture Comes First and Faces of FirstBank. If you haven’t seen these yet, put on your headphones and turn up the volume.

32. Backing our employees. FirstBank has always emphasized the importance of a multicultural workforce. In 2021, the bank announced a strategic plan to implement several employee resource groups and committees to help foster an inclusive workplace.

33. Education funding. FirstBank invests heavily in training and education programs for its 2,600-plus employees — as well as their children. The bank has contributed millions to educational support for employees and their families.

34. Multicultural workforce. FirstBank has an extremely multicultural workforce, with hundreds of employees coming from multiple countries and cultures. Nearly 70% of FirstBank’s management roles – from assistant manager to executive – are occupied by women. Nearly 40% of our employee population represents different races, ethnicities, military statuses, and unique abilities. Our employees can collectively speak well over 40 different languages.

Community Involvement

35. Top philanthropist. FirstBank consistently ranks as one of the most philanthropic companies in Colorado, according to Denver Business Journal’s “Giving Guide.”

36. Donations. FirstBank has donated more than $99 million to local nonprofits since 2000. Each year, the company donates millions to over 1,000 local charities across Colorado and Arizona.

37. Volunteer time off. The Company’s Employee Volunteer Program gives employees two days of paid time off to support organizations they’re passionate about. This means we pay employees to volunteer.

38. COVID–19 support. FirstBank stepped up to do good amid the pandemic by supporting local open eateries, supplying over 1,500 free meals to essential workers, getting protective equipment to hospitals in need, contributing over $600,000 to economic recovery and emergency relief efforts, and more. 

39. Protecting the environment. Since 2021, FirstBank partnered with global reforestation nonprofit, One Tree Planted, to plant a total of 110,000+ trees. In addition to planting trees, FirstBank introduced several initiatives to help preserve the planet, like introducing Second Wave® Recovered Ocean Bound Plastic Visa Debit cards. 

40. Going Green. FirstBank donated $120,000 through its Go Green campaign to support planet-helping causes, including honey bee health, water conservation, and reforestation. The bank even gave away several cash prizes and 10 Heybike Mars 2.0 e-bikes.

41. Gives Day. Colorado Gives Day has raised over half a billion for area nonprofits since inception.

42. Give It Forward. Several FirstBank officers and executives disguised themselves as gas station attendants and veterinarians in training to surprise hundreds of people with a free bill – in hopes they would “Give It Forward” to a charity of their choice on Gives Day.

43. Give It Forward 2.0. In collaboration with a kindness influencer, FirstBank surprised four unsuspecting individuals with a cash gift of $5,000 each to help make a difference and inspire them to “Give It Forward” to their favorite charity on Colorado Gives Day. Grab your tissues and watch the heartwarming video here.

44. Giving pillars. We aim to contribute a sizable portion of our profits annually to affordable housing, economic growth, and education-related charities.

45. Transforming Colorado. The bank was the financial partner behind iconic attractions and revitalization projects, including Union Station, Stanley Marketplace, Hangar 2, and even had a big hand in helping Vail grow. Check out this video to find out how FirstBank has been transforming Colorado.

46. Unlocking Colorado and Arizona. Since 2020, FirstBank has partnered with several organizations to finance over $500 million in affordable housing projects, including Willoughby Corner, one of the largest Net-Zero-Ready affordable housing developments in Colorado. Watch these videos to see how FirstBank is helping make an impact in the communities it serves.

47. Scholarships. FirstBank has contributed nearly $5.9 million since 1988, helping over 800 students go to college through its Scholars Program.

48. Nonprofit boards. Most FirstBank Officers serve with nonprofit organizations – many usually serve at the board level.

Tech Fun + Innovations

49. Techie solutions. FirstBank is continually exploring ways to make banking more convenient for customers. We’ve invested in new technologies to help make banking, managing credit/debit cards, and loan applications easier.

50. Zelle me. We were one of the first banks in the country to offer Zelle®, an instant and easy mobile payment service that can transfer funds to account holders around the country within minutes.

51. Expanding digital payments. In 2024, FirstBank expanded its Instant Payment offerings to include the Real-Time Payment (RTP®) Network and FedNow Service. These services help customers move money into a business or consumer account within seconds and can be accessed immediately.

52. Mobile gains.   There’s a lot you can do on our mobile app, including deposit checks, view deposits, transfer funds, view history, find locations, etc.

53. Freeze your cards. Did you know if you misplace your debit/credit card, you can actually freeze them online or in our mobile app without contacting customer service or stepping into a branch?

54. Access to a wide network of ATMs. FirstBank joined the MoneyPass ATM network allowing debit and ATM cardholders access to surcharge-free withdrawals from over 37,000 ATMs nationwide and in Puerto Rico. 

55. Additional FDIC-insured products. FirstBank introduced the IntraFi Cash Service (ICS), granting eligible customers access to multi-million-dollar FDIC insurance through the IntraFi network.

56. Log travel plans online. We all forget to notify our bank of big travel plans. Something about long wait times and automated responses that makes it too taxing. That’s no biggy here. You can go online and, with the click of a few buttons, notify us you’re headed out of town. Or call our 24-hour customer service, where you can talk to real people in no time.

57. Growing in IT. Many people don’t realize it, but FirstBank is actually becoming a growing tech company. We have to in today’s digital world. As a result, we’ve expanded our IT department to over 400 people and continue to hire more and more tech-savvy employees. 

58. Renovated HQ. Our new 227,000 sq. ft. headquarters was completed in 2016 and includes a rooftop patio, fitness center, game room, central courtyard, café, and even private nursing rooms for new mothers.

59. More like a tech campus. Our headquarters building itself is filled with technology to improve work life, communications, customer service, and ultimately products and services. For instance, we have biometric scanning to access areas of the building. We also have video teleconference rooms and collaboration stations, and all employee desks are wired to move up or down with the touch of a button. Pretty cool, eh?

60. Capture the Cube. If you enjoyed fun, interactive apps, snowboarding/skiing and winning stuff, then you would’ve LOVED our Capture the Cube promotion. Winners could use our Capture the Cube app to find hints and clues about where our FirstBank cubes were hidden so they could redeem them for a special edition snowboard or ski.

When it comes to what’s ahead for FirstBank, expect to see a lot more from us. Our goal is to continue helping customers, communities and employees thrive. 

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Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

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Published: February 21, 2023