The season of giving is here and FirstBank kicked off the festivities by paying for groceries for Colorado shoppers prior to the Thanksgiving weekend. When customers arrived at local King Soopers and City Market locations on Nov. 23, to pick up their online orders, store staff delivered their bagged groceries and an unexpected surprise: FirstBank… Read More


It took three days, six gas stations and 60 employees to surprise more than 500 Coloradans across the state — all in an effort to encourage giving back. Before Thanksgiving. FirstBank partnered with fuel stations in Denver, Boulder, Summit County, Greeley/Evans and Colorado Springs, and pumped free fuel for hundreds of unexpected commuters across the… Read More


Yesterday,  two of our Arizona market presidents went undercover at a Fry’s Food Store, located at 4724 N 20th Street in Phoenix, and picked up the tab on roughly $5,000 worth of groceries. The undercover operation was an effort to help promote Arizona Gives Day and encourage the lucky recipients to “pay it forward” by donating as little… Read More


A few weeks ago, our management team (VP of Marketing Joe Amato-Baril,  Banking Officer Cassie Sosa and Regional President Emily Robinson) went undercover as King Soopers employees and surprised more than 100 unsuspecting shoppers by paying for their groceries. In return, we asked them to consider paying it forward to their favorite charity on Colorado… Read More