10 Ways to Care for Your Pet Without Breaking the Bank Bringing a pet into your life can be one of the most rewarding experiences. It also comes with financial responsibilities from everyday expenses like food, grooming, and costly vet visits. In fact, pet owners spend on average $1,300 to $2,800 per year on their pets, while unexpected emergencies can run $1,000 or more for a… Read More
10 Maneras de Cuidar a Tu Mascota Sin Afectar Tu Bolsillo Tener una mascota puede ser una de las experiencias más gratificantes de la vida. Sin embargo, también implica responsabilidades financieras: desde los gastos diarios como comida y aseo, hasta visitas costosas al veterinario. De hecho, los dueños de mascotas gastan en promedio de entre $1,300 y $2,800 al año^, mientras que una emergencia veterinaria puede… Read More
“Loud Budgeting”: La Tendencia Financiera que no Sabías que Necesitabas Hablar abiertamente sobre dinero está de moda, y el loud budgeting es prueba de ello. Esta tendencia viral en redes sociales^ invita a las personas a expresar con claridad sus metas financieras, en lugar de gastar en silencio y sin control. Un video que explica esta técnica superó 1.6 millones de vistas^ el año pasado.… Read More
4 Ways You Can Leverage Influencer Marketing to Boost Your Business Influencer marketing has become one of the most effective tools in digital marketing. In fact, 90% of small businesses use social media as part of their existing marketing efforts. While it’s still a relatively new strategy, it’s proven to help drive growth, build trust, and create deeper connections with customers. Here’s how business owners can… Read More
Nuestro cubo va en serio: Encuentra el cubo. Gana un premio. Así de fácil. Este verano, nuestro cubo va en serio. Todos los viernes, del 11 de julio al 5 de septiembre, encuentra el cubo de FirstBank en negocios locales sorpresa y recibe regalos especiales¹. ¿Cómo funciona? 1. Síguenos en redes. Cada jueves daremos una pista en Instagram y Facebook sobre dónde estaremos el viernes.👉 @efirstbank en Instagram^👉 @efirstbankespanol… Read More
Pricing Psychology: How to Set Prices That Attract Customers and Boost Profits Pricing policies play a critical role in shaping consumer demand. When customers clearly understand the cost and value of a product or service, they are more likely to make a purchase. That’s why pricing psychology, the study of how consumers perceive and react to prices, is important for business owners to understand. By applying insights… Read More
Cómo Ajustar Tu Presupuesto en Una Recesión La incertidumbre económica puede sentirse abrumadora. Ya sea por el aumento en el costo de productos cotidianos o la posibilidad de recortes laborales, la palabra “recesión” suele generar preocupación. Aunque la economía cambie, tu bienestar financiero no tiene que verse afectado. Con las estrategias adecuadas y un poco de apoyo, puedes mantener el control y… Read More
Don’t Click That Link: 4 Common Text Scams to Watch Out For Text message scams, also known as “phishing” or “smishing,” are fraudulent texts designed to trick victims into sharing personal information or clicking dangerous links. Scammers often pose as trusted brands or official companies and use urgency to prompt you to act quickly. These scams can result in identity theft, financial loss, and malware infections. Fraudulent… Read More
Elder Financial Abuse: Know the Signs, Help Stop the Crimes Did you know elder financial abuse causes an estimated $28.3 billion in losses each year? This staggering dollar amount highlights a growing crisis affecting some of society’s most vulnerable individuals. Understanding the impact of elder financial abuse is the first step toward prevention and protection. Here’s what you need to know about elder financial abuse… Read More
AI Imposter Scams Are on the Rise Artificial Intelligence (AI) has become a fraudster’s best friend. Thanks to advances in voice cloning technology, fraudsters can now replicate the voices of loved ones or trusted individuals to deceive victims into giving up money or personal information. In fact, these scams have become incredibly widespread; recent studies show that AI voice scams have impacted… Read More