Text message scams, also known as “phishing” or “smishing,” are fraudulent texts designed to trick victims into sharing personal information or clicking dangerous links. Scammers often pose as trusted brands or official companies and use urgency to prompt you to act quickly. These scams can result in identity theft, financial loss, and malware infections.  Fraudulent… Read More


Did you know elder financial abuse causes an estimated $28.3 billion in losses each year? This staggering dollar amount highlights a growing crisis affecting some of society’s most vulnerable individuals. Understanding the impact of elder financial abuse is the first step toward prevention and protection. Here’s what you need to know about elder financial abuse… Read More


FirstBank has always been an avid supporter and promoter of local businesses and manufacturing companies. This is why we’re especially excited to partner with the Colorado Chamber of Commerce on their Coolest Thing Made in Colorado contest, an annual competition celebrating the state’s manufacturing industry. It’s a unique opportunity for Colorado manufacturers to put their best… Read More


Economic uncertainty can feel overwhelming. Whether it’s increased costs on everyday goods or potential job cuts,  the word “recession” often sparks concern. While the economy may fluctuate, your financial well-being doesn’t have to. With the right strategies and a little support, you can stay on top of your finances and get ahead. Here are some… Read More


Este verano, nuestro cubo va en serio. Todos los viernes, del 11 de julio al 5 de septiembre, encuentra el cubo de FirstBank en negocios locales sorpresa y recibe regalos especiales¹. ¿Cómo funciona? 1. Síguenos en redes. Cada jueves daremos una pista en Instagram y Facebook sobre dónde estaremos el viernes.👉 @efirstbank en Instagram^👉 @efirstbankespanol… Read More


Pricing policies play a critical role in shaping consumer demand. When customers clearly understand the cost and value of a product or service, they are more likely to make a purchase. That’s why pricing psychology, the study of how consumers perceive and react to prices, is important for business owners to understand. By applying insights… Read More


La incertidumbre económica puede sentirse abrumadora. Ya sea por el aumento en el costo de productos cotidianos o la posibilidad de recortes laborales, la palabra “recesión” suele generar preocupación. Aunque la economía cambie, tu bienestar financiero no tiene que verse afectado. Con las estrategias adecuadas y un poco de apoyo, puedes mantener el control y… Read More


Artificial Intelligence (AI) has become a fraudster’s best friend. Thanks to advances in voice cloning technology, fraudsters can now replicate the voices of loved ones or trusted individuals to deceive victims into giving up money or personal information. In fact, these scams have become incredibly widespread; recent studies show that AI voice scams have impacted… Read More


When Everett Watson Jr., a Chandler, Arizona teen, experienced life-altering events, his story of perseverance and tenacity touched the hearts of many, including several FirstBank employees. See how FirstBank coordinated a once-in-a-lifetime experience for Everett Jr. and his family. A community rallies around a determined athlete. Everett Jr. lost his left foot in a February… Read More


Loud budgeting has become a popular social media trend, encouraging people to speak openly about their financial goals rather than quietly overspending. This money-saving technique went viral last year with one video garnering over 1.6 million views. At its core, loud budgeting is about transparency and communicating when something doesn’t align with your financial priorities.… Read More